Becoming a Marketing Operations Manager

The marketing operations manager is the person who is responsible for finding as well as developing the customer bases for the products of a company. The marketing manager designs and implements the marketing plan of a company. The work is performed along with the help of the assistants, development managers, and a team of market researchers. Marketing operations management jobs require the candidate to oversee all the activities and staff that are related to the following:

• Marketing
• Advertising
• Promotions

The sales operations manager, as the marketing operations manager is also known, establishes various kinds of marketing strategies for meeting the organizational goals and ends.

The marketing operations manager is responsible for evaluating customer research, recording the market conditions, assessing competitor data as well as executing the changes in the marketing strategies, as and when required. The sales operations manager requires traveling extensively with long hours and years of experience in the relevant field. A career in marketing operations management is no doubt demanding. In fact, the marketing operations manager is the person who is endowed with the task of balancing the objectives of the company and ensuring customer satisfaction.



A good academic start is necessary for going for a job as a marketing manager. The recommended education would be a BA or BS in business management, marketing, or the field of a particular company like engineering. A lot of employers require an MBA as well. Brush up with your written and spoken flair as it helps in effective communication in marketing operations management. You must also know about the structure and content of the English language consisting of the spellings of words, rules of composition and grammar.

You must demonstrate a willingness and enthusiasm for relocating between the home office of the company and its branches. This is something that will increase your chances for a promotion as a marketing operations manager. One of your key skills should be to develop, identify, as well as appraise the marketing strategy depending on the objectives of the company, at the same time keeping in mind factors like mark up and costs as well as the various aspects of the market.

You must also be apt in evaluating the financial aspects of product development as a sales operations manager that take into account the following:

• Budgets
• Expenditures
• Appropriations of research and development
• Returns on investment
• Projections on profits and losses

Cultivate your knowledge in practical marketing operations management as a sales operations manager by going for a training or internship program with a marketing company. Another good way to gain practical knowledge is to follow a marketing manager on their daily schedule while you are still in school. Participation in the management training programs or going for short term educational courses in your local business college for developing your know how about the job of a sales operations manager can further your abilities and accentuate your commitment to career development.

Prior experience as a marketing operations manager in a junior level can help a lot in picking up and learning all about the duties and responsibilities of the job. You can work in the following positions for about 3 to 5 years such as:

• Marketing assistant
• Sales representative
• Market researcher
• Customer service representative

Another way to gain experience as a marketing operations manager is by considering joining a creative or technical writing class or registering for a public speaking organization, for development of your oral and written communication skills.

According to the US Bureau of Labor Statistics, the career prospects of the marketing operations manager is likely to grow by the year 2014 as companies look more towards promoting their products and services by working with advertising and promotion managers.

The average salaries of the marketing operations manager per year are between $30,000 and 45,000, with additional packages and competitive perks.

The sales operations manager looks after the activities and policies of the company for directing the marketing services. The marketing operations management is a sector that can be found both in the private as well as public sectors. The customer and personal services of the company must also be looked after by the marketing operations manager who must know all about the assessment of customer needs for meeting the quality standards of the services and evaluating the aspect of customer satisfaction.